An in­ter­view with

Dr. Ka­tha­ri­na Ho­hen­wall­ner | Field Ap­pli­ca­ti­on Spe­cia­list

“A sci­en­tist in his la­bo­ra­to­ry is not a mere tech­ni­ci­an: he is also a child con­fron­ting na­tu­ral phe­no­me­na that im­press him as though they were fairy ta­les.”

– Ma­rie Cu­rie

1) What is your role at Plas­mi­on?

I am a Field Ap­pli­ca­ti­on Spe­cia­list and joi­n­ed the com­pa­ny in De­cem­ber 2024. My role bridges la­bo­ra­to­ry work and di­rect cus­to­mer en­ga­ge­ment – I per­form de­mons­tra­ti­ons, sup­port cus­to­mers, and de­ve­lop ap­pli­ca­ti­ons for SICRIT® and Ha­Voc.

2) What skills are par­ti­cu­lar­ly va­luable for your work at Plas­mi­on?

I think one of the most va­luable skills I bring is my ge­nui­ne fa­sci­na­ti­on with the tech­no­lo­gy, as well as a wil­ling­ness to try new things. My PhD ex­pe­ri­ence taught me how to hand­le chal­lenges and ad­apt when things don’t go as plan­ned, which is es­sen­ti­al in ap­pli­ca­ti­on de­ve­lo­p­ment.

3) What do you va­lue most about working at Plas­mi­on?

I va­lue many things at Plas­mi­on, espe­ci­al­ly the gre­at team­work, open dis­cus­sions, and strong sup­port among col­le­agues. Bey­ond that, I love the dri­ve for in­no­va­ti­on, the ex­ci­te­ment of pushing mass spec­tro­me­try into new are­as, and the out­side-the-box thin­king that makes every day ex­ci­ting. It’s sim­ply fun to work here!

4) Which un­ex­pec­ted cus­to­mer re­quest or use case sur­pri­sed you the most?

I’m con­ti­nu­al­ly sur­pri­sed by how crea­tively cus­to­mers use SICRIT®: from ho­ney au­then­ti­ca­ti­on to com­bat food fraud, to asth­ma re­se­arch using the Breath Mo­du­le in the con­text of ur­ban air pol­lu­ti­on, to ra­pid syn­the­sis con­trol with the GC-SPME mo­du­le, or real-time aro­ma pro­fil­ing du­ring the roas­ting of cof­fee be­ans … or even marsh­mal­lows! It re­al­ly shows that new tech­no­lo­gies of­ten crea­te the grea­test va­lue in are­as whe­re they weren’t ori­gi­nal­ly in­ten­ded to be used.

5) What is the most com­mon mista­ke when using your pro­duct?

In terms of day-to-day ope­ra­ti­on, the­re are sur­pri­sin­gly few is­sues, SICRIT® is very straight­for­ward to use. The most com­mon “mista­kes” are fair­ly tri­vi­al (the source not be­ing swit­ched on, or not moun­ted gas-tight). The big­ger chall­enge is tech­ni­cal un­der­stan­ding: SICRIT® is ex­tre­me­ly ver­sa­ti­le, which is a huge ad­van­ta­ge once users ful­ly grasp its ca­pa­bi­li­ties. When used cor­rect­ly, it en­ables some very ex­ci­ting and suc­cessful pro­jects.

6) How of­ten do you have to me­dia­te bet­ween tech­ni­cal fe­a­si­bi­li­ty and cus­to­mer re­qui­re­ments?

Very of­ten. Many cus­to­mers in­iti­al­ly only see a small part of what’s pos­si­ble. My role is to lis­ten careful­ly and then sug­gest the right set­up. Espe­ci­al­ly in the LC-MS en­vi­ron­ment, the fo­cus is of­ten on in­cre­asing sen­si­ti­vi­ty. Ho­we­ver, the real ad­ded va­lue of SICRIT® fre­quent­ly lies in ex­pan­ding the ana­ly­ti­cal pa­nel, for ex­am­p­le en­ab­ling non-tar­­get scree­ning. And when so­me­thing isn’t (yet) pos­si­ble, our R&D team of­ten ma­na­ges to make the im­pos­si­ble pos­si­ble.

7) Which soft skills are just as im­portant as tech­ni­cal ex­per­ti­se in your job?

Lis­tening, de­ve­lo­ping a ge­nui­ne un­der­stan­ding of the pro­blem, and ha­ving strong in­ter­per­so­nal sen­si­ti­vi­ty. Trust and re­lia­bi­li­ty are just as im­portant as tech­ni­cal know-how. And yes, ha­ving a bit of struc­tu­re helps too (I’m still working on that 😉).

8) What has been your most va­luable “aha” mo­ment in the field?

Rea­li­zing that what cus­to­mers say they want isn’t al­ways what they ac­tual­ly need. The best ide­as of­ten emer­ge only af­ter as­king the right fol­­low-up ques­ti­ons.